Trauma-Informed Coaching: Navigating Addiction & Recovery with Confidence

Did you know that 48.5 million Americans struggle with addiction? Yet, despite its profound impact on leadership, productivity, relationships, health, and financial well-being, addiction recovery remains an underrepresented specialty in coaching.

As a Master Coach and addiction recovery expert, Shelly-Anne Mckay will guide you through a trauma-informed and neuroscience-based approach to coaching clients whose addictive patterns—whether related to substances or behaviors—are blocking their ability to achieve success.

In this workshop, you’ll gain valuable insights to better understand addiction and confidently support your clients, even if you’re not a recovery coach. Shelly-Anne will also bust the top five myths about addiction that often shape our beliefs and approaches today. You’ll leave with an expanded perspective, increased compassion, and practical knowledge to navigate these conversations within your scope of practice.

If you’re a life, health and wellness, leadership, or executive coach, this session will help you recognize hidden barriers that could be limiting your clients’ potential—while supporting them in reclaiming the life they deserve.

Learning Objectives:

• Expand Your Understanding: Uncover the many forms of addiction and recovery that may be impacting your clients.
• The Brain & Behavior Connection: Learn how trauma, neurodivergence, and physiology influence substance use and behavioral addictions.
• Trauma-Informed Coaching in Action: Discover how to create a safe, nonjudgmental space that fosters trust, emotional regulation, and empowerment—without stepping beyond your coaching scope.
• Ethical Navigation: Learn to spot signs of addiction and respond with confidence while honoring the ICF Code of Ethics, scope of practice, and client autonomy.
• Resources & Tools: Walk away with practical strategies and resources to support both you and your clients.

Be the coach who can recognize and address the invisible challenges holding your clients back. Join us for this essential conversation and deepen your impact.

Speaker: Shelly-Anne Mckay, MCC, CPCC, NBC-HWC, CCRC, Executive Mental Wellness Coach

Shelly-Anne Mckay: Helping You Break Free from Addiction

Shelly-Anne Mckay knows the struggle of addiction firsthand. After overcoming a 24-year battle with alcohol, street drugs, and food addiction, she dedicated her life to helping others break free and reclaim their peace.

An internationally recognized expert in addiction recovery, Shelly-Anne is a Master Certified Coach (MCC) and the Director of Coach Credentialing and Certification for the International Association for Professional Recovery Coaches (IAPRC). She co-founded Unalome Agency, providing private, customized addiction recovery solutions for celebrities and high-profile individuals, including athletes, entertainers, entrepreneurs, and senior leaders.

She created the Professional Food Addiction Coach Certification Program, approved by multiple international boards, to train professionals in effective recovery support. For individuals seeking a private, self-paced healing journey, her F@RK This! series offers structured guidance toward sustainable recovery.

A former TV Producer and Recording Artist Manager, Shelly-Anne is now producing Craving Clarity, a YouTube TV series that highlights powerful recovery breakthroughs. She also offers private one-to-one mentor coaching, helping others transform their lives with compassionate, expert support.

She believes true recovery comes from caring for your mental, physical, and spiritual well-being, creating a foundation for lasting freedom from addiction.

https://www.shellyannemckay.com 

Note that in accordance with our Event Policies and Procedures, event tickets are not refundable. Refer to our Event Policies and Procedures for additional information.
ICF NYC Recording Policy:
Event will be recorded. As an attendee, you are expected to participate fully and support your colleagues in breakout rooms actively practicing the skills and providing feedback in support of growth. Please register only if you plan to attend and actively participate. Tickets are not refundable in accordance with our event policies.
Any form of recording NOT initiated by the host (including but not limited to video, audio, or chat recording, including transcription) is not permissible. The meeting host reserves the right to remove any participant (person or technology) that fails to comply with the policy. Accordingly, it is the responsibility of every participant to know what technologies (including zoom and browser plugins) that they have installed on their device and if they have the potential to violate this policy.
CCEU Issuance:
CCEUs will be sent within 7 – 10 business days to all attendees who participate in most of the event.
CCEU eligibility and issuance
In accordance with ICF guidance, in order to receive CCEUs for ICF NYC events, you must attend a minimum of 80% of the event whether virtual or in-person.
CCEU certificates are not awarded for attending less than the 80% threshold or for watching recordings.
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