SIG Business Development

ICF NYC Special Interest Group (SIG): Business Development for Coaches

🔹 Grow Your Coaching Business with Confidence & Strategy! 🔹

Are you looking to attract more clients, refine your business strategy, and build a thriving coaching practice? Join the ICF NYC Special Interest Group on Business Development for Coaches, a dynamic, interactive space designed to help you elevate your business success.

📅 When: Second Wednesday of each month at 12:00 PM ET
📍 Where: Virtual (via Zoom)

Led by Daniela Dragomir, an ACC certified Executive Leadership Coach, this monthly gathering brings together coaches at all stages of their journey to learn, share, and grow. Each session will feature expert guest speakers sharing insights on key topics such as:

✨ Client Attraction & Retention
✨ Pricing & Packaging Your Services
✨ Marketing & Personal Branding
✨ Sales with Authenticity
✨ Scaling Your Business & Diversifying Your Revenue Strategy
✨ And much more!

Whether you’re just starting out or looking to take your coaching business to the next level, this SIG is your opportunity to gain practical tools, fresh perspectives, and a supportive network of like-minded professionals.

💡 Join us and take inspired action toward building a sustainable, profitable coaching practice!

👉 Register now to secure your spot!

Sarah Poitras, MBA, ACC
ICF NYC Chapter Director of Marketing and Communications

Sarah Poitras is a certified professional coach and strategic marketing leader with over 20 years of experience. Drawing on her background in advertising and coaching, Sarah helps fellow coaches with business building and marketing strategy, including defining a niche. Sarah holds an MBA from NYU Stern and an ACC credential from the International Coaching Federation.

Topic Intro:

The Art of Niching: Building a Business That Resonates with Your Ideal Client

As coaches, we’re often told to “find our niche”—but what does that really mean and why does it matter? In a crowded coaching marketplace, clarity is everything. Niching can help position you to stand out, connect authentically, and offer services that truly resonate.

In this interactive session, we’ll explore how niching isn’t about limiting yourself—it’s about creating focus, building trust, and making it easier for the right clients to find you. You’ll learn practical steps to align your business strategy with the needs of the people you most want to serve.

Note that in accordance with our Event Policies and Procedures, event tickets are not refundable. Refer to our Event Policies and Procedures for additional information.
ICF NYC Recording Policy:
Event will be recorded. This event is highly interactive. As an attendee, you are expected to participate fully and support your colleagues in breakout rooms actively practicing the skills and providing feedback in support of growth. Please register only if you plan to attend and actively participate. Tickets are not refundable in accordance with our event policies.
Any form of recording NOT initiated by the host (including but not limited to video, audio, or chat recording, including transcription) is not permissible. The meeting host reserves the right to remove any participant (person or technology) that fails to comply with the policy. Accordingly, it is the responsibility of every participant to know what technologies (including zoom and browser plugins) that they have installed on their device and if they have the potential to violate this policy.
CCEU Issuance:
CCEUs will be sent within 7 – 10 business days to all attendees who participate in most of the event.
CCEU eligibility and issuance
In accordance with ICF guidance, in order to receive CCEUs for ICF NYC events, you must attend a minimum of 80% of the event whether virtual or in-person.
CCEU certificates are not awarded for attending less than the 80% threshold or for watching recordings.
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