Coaching with (not as) AI: Ethics, Impact, and Practical Workflows
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Join Ruth Pearce, JD, PCC, PMP for a pragmatic, hype-free tour of how AI can responsibly enhance coaching without replacing the coach. We’ll ground the conversation in ICF ethics, explore real use cases (intake synthesis, prep, reflection, accountability), and map clear boundaries—what AI can and cannot do in a coaching relationship. Expect a short live demo, micro-case discussions, and a simple decision framework you can take back to clients and sponsors. You’ll leave with sample disclosure/consent language, a privacy checklist, and a starter prompt kit to speed prep while protecting trust. Designed for internal and external coaches, leaders who coach, and program owners evaluating AI tools.
Learning Objectives (you will be able to…)
- Draw ethical boundaries: Distinguish when AI is an assistive tool versus a substitute for coaching—and align choices with the ICF Code of Ethics and Core Competencies.
- Build a safe workflow: Implement a lightweight, AI-assisted coaching workflow (intake synthesis → session prep → reflection notes) without exposing client confidentiality.
- Assess risk & privacy: Use the ICF quick privacy/security checklist to reduce legal and reputational risk and measure readiness to use AI..
- Apply judgment on the spot: Use a 6-question AI decision checklist to resolve common dilemmas from case studies (bias, dependency, scope creep, “AI as co-coach”).
Ruth Pearce, PCC, JD, PMP
Note that in accordance with our Event Policies and Procedures, event tickets are not refundable. Refer to our Event Policies and Procedures for additional information.
ICF NYC Recording Policy:
Event will be recorded. This event is highly interactive. As an attendee, you are expected to participate fully and support your colleagues in breakout rooms actively practicing the skills and providing feedback in support of growth. Please register only if you plan to attend and actively participate. Tickets are not refundable in accordance with our event policies.
Any form of recording NOT initiated by the host (including but not limited to video, audio, or chat recording, including transcription) is not permissible. The meeting host reserves the right to remove any participant (person or technology) that fails to comply with the policy. Accordingly, it is the responsibility of every participant to know what technologies (including zoom and browser plugins) that they have installed on their device and if they have the potential to violate this policy.
CCEU Issuance:
CCEUs will be sent within 7 – 10 business days to all attendees who participate in most of the event.
CCEU eligibility and issuance
In accordance with ICF guidance, in order to receive CCEUs for ICF NYC events, you must attend a minimum of 80% of the event whether virtual or in-person.
CCEU certificates are not awarded for attending less than the 80% threshold or for watching recordings.
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Ticket Information
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Additional Details
CCEU - 0.5 Core Competencies and 0.5 Resource Development
Zoom Meeting Information
Organizer
Brendalyn King is a Leadership & Development Coach with Bhavana Learning Group. She describes herself as “an old-soul millennial, from a lineage of strong educators and entrepreneurs” Her great-aunt and grandmother both began careers in Oklahoma, teaching over 70 years combined.
Brendalyn is ICF credentialed as a Professional Certified Coach (PCC). As a Founding member of Bhavana Learning Group, Brendalyn serves as an executive coach specializing in Leadership Development. She also leads the firm’s monthly Coaches Salon Community Hub to cultivate a Coaching Mindset via Deep Listening Practices. Brendalyn also serves as a Meditation guide at the firm’s weekly Practice field, which services the firm’s clients.
Brendalyn delivers a commitment, rooted in serving human beings as deeply connected to discovery in learning organizations. As co-founder of a charter school in Brooklyn, Brendalyn cultivated a learning organization for students, staff, parents, and the community and was honored – as one of the founders – with a National Blue-Ribbon School of Excellence award from the Department of Education in 2017.
As Director of outreach and strategic partnerships at Bhavana Learning Group, Brendalyn connects with individuals and organizations interested in leadership that cultivate learning cultures and learning dialogues rooted in exploring the nature of being. As director of the monthly Coaches Salon at Bhavana Learning Group, she supports developing deep listening, unlearning, and presence.
As a Leadership Coach and Teacher, Brendalyn employs generative language tools and practices to increase individual performance and cultivate presence that aligns purpose and meaning for her clients. She specializes in innovative “fulfillment structures” that support a generative mindset and works with professionals to increase their capacity for leadership collaboration and contemplative practices. Brendalyn is committed to supporting high achievers in unlearning habitual patterns to create space for emergence. She believes in human potential.