Business Development SIG

ICF NYC Special Interest Group (SIG): Business Development for Coaches

🔹 Grow Your Coaching Business with Confidence & Strategy! 🔹

Are you looking to attract more clients, refine your business strategy, and build a thriving coaching practice? Join the ICF NYC Special Interest Group on Business Development for Coaches, a dynamic, interactive space designed to help you elevate your business success.

📅 When: Second Wednesday of each month at 12:00 PM ET
📍 Where: Virtual (via Zoom)

Led by Daniela Dragomir, an ACC certified Executive Leadership Coach, this monthly gathering brings together coaches at all stages of their journey to learn, share, and grow. Each session will feature expert guest speakers sharing insights on key topics such as:

✨ Client Attraction & Retention
✨ Pricing & Packaging Your Services
✨ Marketing & Personal Branding
✨ Sales with Authenticity
✨ Scaling Your Business & Diversifying Your Revenue Strategy
✨ And much more!

Whether you’re just starting out or looking to take your coaching business to the next level, this SIG is your opportunity to gain practical tools, fresh perspectives, and a supportive network of like-minded professionals.

💡 Join us and take inspired action toward building a sustainable, profitable coaching practice!

👉 Register now to secure your spot!

TOPIC’S DESCRIPTION

Moving from Pro Bono to Paid Coaching

Session Focus:
Making the transition from offering free coaching to charging for your services can feel daunting—but it’s a vital step in owning your value and building a sustainable coaching practice. In this session, we’ll explore the mindset, boundaries, and practical strategies needed to confidently embrace your professional identity as a paid coach.

Key Questions Addressed:

• What mindset shifts are required to move from pro bono to paid work?
• How do I articulate and honor the value of my coaching?
• What boundaries support a healthy transition for me and my clients?
• How do I set rates that feel aligned and sustainable?
• What are graceful ways to transition pro bono clients or decline unpaid requests?

Whether you’re just starting out or struggling to price your offerings, this conversation will support you in clarifying your approach and aligning it with your integrity and goals.

Brendalyn King

Brendalyn King is a Leadership & Development Coach with Bhavana Learning Group. She describes herself as “an old-soul millennial, from a lineage of strong educators and entrepreneurs” Her great-aunt and grandmother both began careers in Oklahoma, teaching over 70 years combined.

Brendalyn is ICF credentialed as a Professional Certified Coach (PCC). As a Founding member of Bhavana Learning Group, Brendalyn serves as an Executive coach specializing in Leadership Development. She also leads the firm’s monthly Coaches Salon Community Hub to cultivate a Coaching Mindset via Deep Listening Practices. Brendalyn also serves as a Meditation guide at the firm’s weekly Practice field, which services the firm’s clients.

She serves as the Director of Professional Development for ICF-NYC and is committed to supporting high achievers in unlearning habitual patterns to create space for emergence. She believes in human potential.

Note that in accordance with our Event Policies and Procedures, event tickets are not refundable. Refer to our Event Policies and Procedures for additional information.
ICF NYC Recording Policy:
Event will be recorded. As an attendee, you are expected to participate fully and support your colleagues in breakout rooms actively practicing the skills and providing feedback in support of growth. Please register only if you plan to attend and actively participate. Tickets are not refundable in accordance with our event policies.
Any form of recording NOT initiated by the host (including but not limited to video, audio, or chat recording, including transcription) is not permissible. The meeting host reserves the right to remove any participant (person or technology) that fails to comply with the policy. Accordingly, it is the responsibility of every participant to know what technologies (including zoom and browser plugins) that they have installed on their device and if they have the potential to violate this policy.
CCEU Issuance:
CCEUs will be sent within 7 – 10 business days to all attendees who participate in most of the event.
CCEU eligibility and issuance
In accordance with ICF guidance, in order to receive CCEUs for ICF NYC events, you must attend a minimum of 80% of the event whether virtual or in-person.
CCEU certificates are not awarded for attending less than the 80% threshold or for watching recordings.
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