Rei Perovic, PCC, CMC, is a Self Leadership Coach, Certified Mentor Coach, and the Founder of Realign Project (realignproject.com). She is passionate about working with purpose- driven professionals with overachieving tendencies, especially BIPOC, AAPI, immigrants, and women, to empower themselves as leaders at all levels to create a positive impact. Rei has coached over 1000 clients internationally across industries to live and work from a resonant place of authenticity and alignment with their core values and vision.
Before becoming a Professional Coach, Rei worked at the forefront of the advertising industry for over 17 years as an Associate Creative Director / Art Director at major global advertising agencies in NYC. Over the span of her career, she, with the team, created advertising and digital marketing campaigns for a wide variety of Fortune 500 brands. Her extensive experience building compelling brands and storytelling contributes to her coaching work with leaders and entrepreneurs to elevate their personal brands.
Rei trained with the Coaching for Transformation program with Leadership That Works in NYC (CPC) and is accredited by the International Coaching Federation as a Professional Certified Coach (PCC). Rei served on the Board as the Director of Membership Engagement for the International Coaching Federation NYC Chapter as the community builder. She is also a Certified Mentor Coach (CMC) for professional coaches, as she cares deeply about the artistry and mastery of impactful coaching. Rei is fluent in English and Japanese and has professionally translated a five-star rated published book, Sushi Chef: Sukibayashi Jiro, from Jiro Dreams of Sushi.
Originally from Tokyo, Japan, Rei moved to Massachusetts at the age of 15 by herself to attend High School for the Arts and has lived about two-thirds of her life in the US. She and her husband live in NYC with their beloved pitbull, Prince, and tuxedo cat, Zoe.